SQLSERVICE Not starting automatically despite having Log on as a service right

SQLSERVICE is setup and points to a local application as follows:

SQLSERVICE@AppNameDemo.local  - I don't want to reveal the actual application name to the public therefore I've used AppName instead.

SQL Service is not starting automatically despite having Log on as a service right in the Local Security Policy.

Should "SQLSERVICE@AppNameDemo.local" get added to the Log on as a service list in the Local Security Policy?

Any other thoughts why the service doesn't start automatically?

Thanks

DawsonL