service broker external activation error

Hi, I am trying to setup externale activation with service broker but cannot get it to work.

This is my code:

CREATE MESSAGE TYPE [PricingMessage]



CREATE CONTRACT [PricingContract]
(
    [PricingMessage] SENT BY INITIATOR

)

CREATE QUEUE EquityPricingInitiatorQueue
WITH STATUS = ON

CREATE QUEUE EquityPricingTargetQueue


CREATE SERVICE EquityPricingInitiatorService
ON QUEUE EquityPricingInitiatorQueue 
(
    [PricingContract]
)

CREATE SERVICE EquityPricingTargetService
ON QUEUE EquityPricingTargetQueue
(
    [PricingContract]
)

CREATE QUEUE EquityPricingExternalActivatorQueue


CREATE SERVICE EquityPricingExternalActivatorService
ON QUEUE EquityPricingExternalActivatorQueue
(
    [http://schemas.microsoft.com/SQL/Notifications/PostEventNotification]
)


CREATE EVENT NOTIFICATION EventNotificationEquityPricingTargetQueue
    ON QUEUE EquityPricingTargetQueue
    FOR QUEUE_ACTIVATION
    TO SERVICE 'EquityPricingExternalActivatorService', 'current database';

I use the following code to send a message to service broker:

DECLARE @Handle UNIQUEIDENTIFIER;   
        BEGIN DIALOG CONVERSATION @Handle   
        FROM SERVICE [EquityPricingInitiatorService]   
        TO SERVICE 'EquityPricingTargetService'   
        ON CONTRACT [PricingContract]   
        WITH ENCRYPTION = OFF;   
        SEND ON CONVERSATION @Handle   
        MESSAGE TYPE [PricingMessage]('EQUITY');

Service Broker External Activator Windows Service runs but I get this error message:

INFOThe External Activator service is starting.
3/26/2015 5:26:59 PMINFOInitializing configuration manager ...
3/26/2015 5:26:59 PMINFOReloading configuration file C:\Program Files\Service Broker\External Activator\config\EAService.config ...
3/26/2015 5:26:59 PMINFOReloading configuration file completed.
3/26/2015 5:26:59 PMINFOInitializing configuration manager completed.
3/26/2015 5:26:59 PMINFOThe External Activator service is running.
3/26/2015 5:26:59 PMEXCEPTIONERROR = 32, No enabled application monitor is on behalf of queue [PRC01DBSQLDEV\PRC01].[PARC].[dbo].[EquityPricingTargetQueue].

This is my EAService.config file:

?xml version="1.0" encoding="utf-8"?>
<Activator xmlns="http://schemas.microsoft.com/sqlserver/2008/10/servicebroker/externalactivator"
           xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
           xsi:schemaLocation="http://schemas.microsoft.com/sqlserver/2008/10/servicebroker/externalactivator EAServiceConfig.xsd"
           >
  <NotificationServiceList>
    <NotificationService name="EquityPricingExternalActivatorService" id="100" enabled="true">
      <Description>My test notification service</Description>
      <ConnectionString>
        <!-- All connection string parameters except User Id and Password should be specificed here -->
        <Unencrypted>Data Source=PRC01DBSQLDEV\PRC01;Database=PARC;Integrated Security=true;Connection Timeout=120</Unencrypted>
      </ConnectionString>
    </NotificationService>
  </NotificationServiceList>
  <ApplicationServiceList>
    <ApplicationService name="myMessageApp" enabled="true">
      <OnNotification>
        <ServerName>PRC01DBSQLDEV\PRC01</ServerName>
        <DatabaseName>Parc</DatabaseName>
        <SchemaName>dbo</SchemaName>
        <QueueName>EquityPricingTargetQueue</QueueName>
      </OnNotification>
      <LaunchInfo>
        <ImagePath>C:\svnrepo-NET\PricingCrossRef\PricingMessagePublisher\PricingMessagePublisher\bin\Debug\PricingMessagePublisher.exe</ImagePath>
        <CmdLineArgs></CmdLineArgs>
        <WorkDir>C:\svnrepo-NET\PricingCrossRef\PricingMessagePublisher\PricingMessagePublisher\bin\Debug</WorkDir>
      </LaunchInfo>
      <Concurrency min="1" max="1" />
    </ApplicationService>
  </ApplicationServiceList>
  <LogSettings>
    <LogFilter>
    </LogFilter>
  </LogSettings>
</Activator>

Any ideas what I am doing wrong?

Thanks.